Is a "socially responsible business" one that gives away a pair of shoes every time someone buys one, wrecking the shoe industry on some distant continent? Or is...
"impact" minding the soil so maximum carbon is sequestered while minimum water is wasted? Or providing second-chance employment? Or substantially improving how quickly packaging biodegrades?
It could be a million things. We think of it as building "positive externalities" into your core business model. And, reducing or eliminating "negative externalities".
In an attempt to quantify some of these impacts, we created our Px8 (Pronounced "pix-ate") Impact Scoring System. This allows companies to think about many potential vectors for impact, choose a few relevant to their company, and assess company impact along eight vectors that all happen to start with the letter "P": Planet, People, Place, Product, Procurement, Production, Plan, & Pace.
We're looking for entrepreneurs that not only have that "impact" hard-wired into their and their company's DNA, but also have the managerial skill and discipline to implement the Deming Circle of Plan, Do, Check, & Act to rigorously create, track, and improve that impact.